With Print2Web's Strategic Market Cluster - You Control the Search Content.
Local newspapers, daily publications, weeklies and niche products can significantly extend their advertisers' reach to interested buyers within this virtual marketplace of ads online.
Be it dining room furniture or a patio deck builder, our Strategic Market Cluster lets readers access any publication within a cluster, then quickly search for an item or service. If any reader wants more options, they can then expand their search geographically to your adjacent publications, putting more advertisers in front of this ready to buy market.
There's no limit to the content you can add to this search, allowing you to incorporate all your advertising initiatives into one streamlined engine. Retail ads, classified ads, inserts can all be included in the data base - giving your readers the most complete search content that you control.
Click on the above logo to see a Strategic Market Cluster example
Custom-designed and set up to your specifications, Print2Web’s dynamic Strategic Market Cluster program organizes
display ads to be shopped online, much like a virtual trip to the mall. Your newspaper’s online ad content can be quickly sorted by category and sub-category, search by keyword (product, word or text within an ad), A-Z by advertiser or geographic zone.
Strategic Market Cluster includes additional features like Email Alert – where your readers can choose a category and receive ads in that category emailed personally to them each day. Print2Web adds hotlinks, maps, even door-to-door directions to your advertisers’ businesses.
And Print2Web makes it easy for you with no manifests required. Once you establish the search content parameters, your newspaper simply sends us a PDF file and we do all the rest - posting your information quickly and efficiently.
With our marketplace, online readers can search ads in just one newspaper or expand their search to all of our South Georgia and North Florida newspapers. That helps our advertisers reach more potential buyers and they love it. The Print2Web Marketplace has increased our reader visits and page views and our online revenue!
Julie Killion, Advertising Director
Valdosta Daily Times
Want to know more about how our Strategic Market Cluster can maximize your advertisers' in-store and service sales while providing you with an additional revenue stream? Contact your regional Print2Web sales associate today.
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